A 
      wide spectrum of methodology tools (B 2 B / B 2 C)A wide spectrum of methodology tools (B 2 B / B 2 C)
 


Innovation aids

Benchmarking
documents research
Competition monitoring
Creative research surveys
Trend setter groups
Internal innovation seminars


Quality research

Focus groups
In-depth one to one interviews
Car clinic
Ethnographic approach
Ethnoreporting
Applied ergonomics


Quantity research

Telephone interviews
Omnibus
Barometers
On-line Case studies
Client typology definition
Segmentation

 

By stimulating innovation optimization of our proposals according to client type Market follow-up. Validation of hypotheses

 

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